http://www.loseit.com
If you are not counting calories, you have no idea what's really going into your body. I found this to be true at least. I use the free Lost It! app for iPhone (if you have a Droid or something like that and you love it and its better than my iPhone, I'm really glad for you. Really, I am. Just don't tell me about it because someone has already beaten you to it. Like, lots of times.). Enter your current weight, desired weight, number of pounds you want to lose a week, gender, age, activity level, and you're set. Enter your food accurately (which can be challenging--it should not be so hard to determine if a potato is small, medium, or large, but it can be. I think Jason's Deli and the like with their two potatoes smashed together and labeled "dinner" has skewed my judgment.) and you can see how much more you can eat for the day. It also lets you input your exercise, then deducts calories from your total based on your activity. There are tons of these kinds of apps and website, but this is what I use.
There is a feature that would make me jump to new program in a minute: UPC code scanning. If I could just scan the label on my nutrition bar with the camera on my phone (a la free Red Laser http://redlaser.com/) instead of figuring out which "bar" it is my food list, I'd be a happy camper. I've heard there is an app from Droid that will do this, but it's not a feature on an iPhone app that I've been able to find.
Another "jump ship" feature for me would be detailed data on my workouts. (think Mapymyride.com or mapmyrun.com) Like mileage totals for bicycling and running by week. Average calories burned per week would be sweet, also. Mapmy has a GPS portion on their free mobile device app that will track route, speed, times, ect.
So, what I really want is the offspring of Red Laser, Lose It, and MapMyRide. I'd pay for that app.
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